The Challenge
Crimson Studio, an organic retail cosmetics studio based in Basel, approached DesignWithBijwal to redesign their physical carton packaging suite. Their old packaging was plain, lacked shelf presence, and did not reflect their organic luxury pricing model.
The cosmetics market in Switzerland is highly saturated. Crimson Studio needed custom structures and label systems that communicate premium quality instantly, using organic colors while retaining a high-end editorial display style.
Our Creative Solution
We designed a customized modular box dieline with double-folded flaps, incorporating bespoke line art illustrations representing botanicals. We coupled this with premium copper foil hot-stamping on 300gsm recycled stock, pairing elegant serif type with high-contrast layouts.
This layout creates a sensory experience starting right from the physical box opening ritual. We paid close attention to how consumers touch the packaging, choosing paper textures that complement the organic ingredients of the formulas.
The Impact
Following the rebrand, Crimson Studio secured retail shelves in major luxury shops in Basel, driving a 40% boost in physical store sales and obtaining 100% brand recognition amongst premium consumers.